Almost 60% of Europeans did not vote in the last EU election in 2014, hence we decided to act and ensure at least a 50% participation rate in May 2019. To achieve our goal, we focus on: mobilizing citizens, empowering organizations and analyzing data.
We work to mobilize inactive European voters, who are not addressed by traditional campaigns. In Europe there is a fatigue towards politics, but data indicated our target audience values friendship. We will capitalize on this sentiment to reach the non-voters via:
- On & offline campaigns
- Voting prompts