Almost 60% of Europeans did not vote in the last EU election in 2014, hence we decided to act and ensure at least a 50% participation rate in May 2019. To achieve our goal, we focus on: mobilizing citizens, empowering organizations and analyzing data.
We work to mobilize inactive European voters, who are not addressed by traditional campaigns. In Europe there is a fatigue towards politics, but data indicated our target audience values friendship. We will capitalize on this sentiment to reach the non-voters via:
- On & offline campaigns
- Voting prompts
Pro-European initiatives are reaching out to citizens by promoting the benefits and advantages of a united Europe. We support their activity and strengthen their voices by:
- Pan-European campaigns
- Content production & provision
- Co-organizing events
- Sharing best practices
Our strategic approach is based on continuous data analysis. These insights allow us to effectively address our target audience, increase our reach and measure our impact.
We also collect data to tackle the threat of deceptive media. We created the Social Media Intelligence Unit to monitor questionable online news sources, and prepare counter-narratives to prevent disinformation from becoming viral.